I am a marketing genius...
okay..i am putting this out there, and if you see it happening I want the residuals.
the set up:
According to the U.S. Department of Energy, if every household in the United States replaced just ONE regular incandescent light bulb with an Energy Star approved compact fluorescent bulb (CFL) we’d save enough energy to light more than 3 million homes for a year, more than $600 million in annual energy costs, and prevent greenhouse gases equivalent to the emissions of more than 800,000 cars.
Okay fair enough.
my idea for ANY company, organization etc is this:
Buy a bunch of the bulbs, slap your logo on the box and give ONE away per "customer" or visitor to your store/web site.
How can that NOT be good PR for your company? Oh look Random Musings Light Bulbs..that boy is one smarty pants..i think I'll book mark his site and tell all my friends to read. Imagine if you were Target, or Dunkin Donuts or CVS or Best Buy..whatever. Sports Teams..anything to give you a "green image" how can that hurt?